Google is only going to show that image block if and when the searchers are actually clicking over to images very frequently, or there are lots of searches directly on Google Images for that term. Then there's the image block with a few photos in there. Well, for any given keyword, for example, I searched for "Santa Fe architecture" here, and there's a result, I think at the top. How do you figure out if image SEO is actually something you should be doing? Just make sure that you have the right permissions.ģ.So this is a great opportunity for SEOs to get some extra traffic. It's a page that does a really good job of Image Search SEO. In fact, many times it's not the original source. Google Image Search will generally take one version of an image, and that'll rank higher than the others. So unlike web results, duplicates are not viewed as a problem.Or can you, for example, license visual content from other folks? Can you buy a stock image and put that on your site and potentially still rank for it in Google Images? The answer is, actually, yes. MozCast shows us that about 12.5% of all Google searches in the web results do show an Image Pack somewhere in there. I never realized how big Google Image Search was until I saw that Jumpshot data. They see that about a third of all the searches performed on Google are performed in Google Image Search, which is just mind-bogglingly crazy, like huge. dataset is fairly sizeable, in the millions of searchers. So if you're a photographer or an illustrator or a stock gallery, you certainly would want to be doing that as well. Google Image Search is a great way to get in there. Visual content licensers - Very obviously, they make their living selling images.When they use your image in their presentation or their publication or their website, you get the link. That can get you in front of that right audience. Anything that's designed to earn links and citations - So if you're producing graphs or data, or you're taking photos of events or of people, and you're hoping that those people or other folks will go and use your images and then link back to you, you definitely want to do Image Search SEO.In fact, you might see actual searches for "kitchen remodel Seattle," and then people will base their decision of who to go with based on the images that pop up there, they'll visit that website. Visually sold products and services - We've talked to many people who are contractors or decorators, remodelers, hotel owners or hoteliers, craft sellers, and they find that image search is something that people do as research before they choose them.So you don't know how many impressions it gets, all that kind of stuff. ![]() Google is just serving up your image unbeknownst to you, and you don't even get any data on that. They do a bunch of searches and never actually visit your website. Now, if you click it, Google opens up a full-sized version of that, tells you the website it's on. ![]() You might recall that in years past, when you clicked on an image in Google Image Search, you would go to the website or the webpage that had that image on it. "Is it still even worthwhile to do Image Search SEO?" Look, there are a couple of things that we should discuss before we even get into that. This week, we're going to chat all things image SEO, so SEO for photos, for visuals, for graphics, and talk a little bit about how you rank, not just in Google Image Search, but also in Google in the Image Pack. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today's episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps.Ĭlick on the whiteboard image above to open a high-resolution version in a new tab! If your design calls for a images to have an aspect ratio that's different to the image's real dimensions, use the aspect-ratio property in CSS.When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it's not a facet of SEO to be trifled with. Sometimes the dimensions of an image might be out of your control-if an image is added through a content management system, for example. With that rule in place, browsers will automatically scale down images to fit on the screen.Īdding a block-size value of auto means that the aspect-ratio of the images will remain constant. You can apply the same rule to other kinds of embedded content too, like videos and iframes. You can use max-width instead of max-inline-size if you prefer, but remember it's good to get in the habit of thinking in terms of logical properties.
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